About the Event
Companies are finding that they have to work harder to keep their customers and attract new ones. The global economy is such that customers – both B2B and B2C – are being very deliberative about the products and services they purchase, and demand for excellent service has never been higher. The companies that succeed will be those that excel at keeping the customer at the center of strategic planning and execution. The Bloomberg Growth Summit brings together top executives from some of the world’s most exciting companies to talk about how they’re taking their businesses to the next level. Bloomberg Growth Summit: Focus on the Customer covers the essential elements for creating a great customer-focused business. The program will include discussions on workforce transformation, communication, customer service and technology, to name a few. Keynote speakers from a variety of sectors will share their approach to achieving growth through customer-centric strategies.
Themes
Anticipation |
Identifying needs and concerns before they occur is key, and innovative companies must find a way to predict and alleviate any potential problems. |
Customer service |
Even as more and more companies move to automate their customer service, growth-oriented businesses should focus on providing nimble, empathetic, and solutions-oriented service. |
Communications |
As the pandemic has shown, people need clear, honest communications or they will gravitate to those places that provide it. Marketing strategy and communications strategy must be aligned so that brand value is demonstrated at every possible touch point. |
Technology |
What are the tools and processes available to businesses right now that are helping to solve the most pressing customer-centric problems? How can managers determine which solutions are right for them? |
Founding Sponsor
Presenting Sponsor
