Companies are finding that they have to work harder to keep their customers and attract new ones. The global economy is such that customers – both B2B and B2C – are being very deliberative about the products and services they purchase, and demand for excellent service has never been higher. The companies that succeed will be those that excel at keeping the customer at the center of strategic planning and execution. The Bloomberg Growth Summit brings together top executives from some of the world’s most exciting companies to talk about how they’re taking their businesses to the next level.
Bloomberg Growth Summit: Focus on the Customer covers the essential elements for creating a great customer-focused business. The program will include discussions on workforce transformation, communication, customer service and technology, to name a few. Keynote speakers from a variety of sectors will share their approach to achieving growth through customer-centric strategies.
Identifying needs and concerns before they occur is key, and innovative companies must find a way to predict and alleviate any potential problems.
Even as more and more companies move to automate their customer service, growth-oriented businesses should focus on providing nimble, empathetic, and solutions-oriented service.
As the pandemic has shown, people need clear, honest communications or they will gravitate to those places that provide it. Marketing strategy and communications strategy must be aligned so that brand value is demonstrated at every possible touch point.
What are the tools and processes available to businesses right now that are helping to solve the most pressing customer-centric problems? How can managers determine which solutions are right for them?
President & CEO
Mars Wrigley North America
Chairman & CEO
Sony Pictures Entertainment
Global Customer Growth & Innovation Evangelist
Chief B2B Officer
Vice President, Strategy
Executive Vice President, Club Services and Fan Development
Major League Soccer (MLS)
Chief Digital & Marketing Officer
Chief DE&I Officer
Vice President of Operations Services
Chipotle Mexican Grill
Head of Sustainability
Unilever, North America
Senior Managing Director, Chief Client Officer
Vice President, Strategy & Integration, New Energies
President, Retail Banking
Bank of America
Vice President of Product
Executive Vice President, Head of Global Business Solutions
Senior Vice President, Customer Care
AT&T Services, Inc.
Head of AI Research
Corporate Senior Vice President for Innovation, LG Electronics
Head of LG NOVA
Vice President of Global Marketing, Automotive
Senior Vice President & Group General Manager
Executive Vice President, US Financial Institutions
Head of Enterprise Data
Popeyes Louisiana Kitchen
Global Head of Environmental Social Governance & President of the Kraft Heinz Foundation